New makeup brand from Oriflame “The ONE” was inspired by the world of fashion. The new brand reflects the latest trends and secrets of podium makeup artists, which help you to feel yourself as a real model! 

Professionals will create models’ make-up for fashion shows with the help of “The ONE”. In this way, they want to make a point that a new series of decorative cosmetics from Swedish company meets the highest podium.

In support of this project, Oriflame has gathered 100 influential people in the world of fashion and beauty. They are included popular bloggers, makeup artists, designers, models, stylists and stars from around the world, who will share their inspiration, tips and secrets with Oriflame fans.

Among these persons will be Elin Kling – the world-famous fashion blogger and entrepreneur, who will be the international envoy of “The ONE”. Elin will attend the fashion and beauty events, write about the main trends and share expert advice.

Johan Rosenberg, Executive Vice President, Marketing, Research and Development says: “We are pleased to work with influential figures in the field of beauty and fashion around the world, led by Elin Kling. They will share their experiences and inspire customers and consultants of Oriflame to realize their fashion and beauty dreams.”

Elin Kling: “I am honored to be an international messenger from Oriflame Beauty – a company that I really admire in relation to the beauty and character of the brand. I am looking forward to be able to share my creativity and ideas with Oriflame customers worldwide.”

“The ONE” goes on sale March 31, 2014. Be "The ONE" together with Leading Swedish Cosmetics!