Famous shoe brand Jimmy Choo will launch a collection of shoes called Choo.08 °, which means the location of the brand's design studio in London.

The collection was inspired by practical, sporty style, includes both updated versions of existing shoes models and new products with comfortable sole.

According to creative director Sandra Choi, a new collection has an aim to help busy women, doing several things at once: “To be stylish, not necessarily always wearing heels. The word ‘practical’ is a non-sexual – but now I can use it. Our company is growing, and now we have the opportunity to do new things.”

The 1st part of collection includes biker boots, skate sleepers, flat shoes with pointed toes, rocker boots with straps, brogues and high top sneakers. Some of the products are the female version of the men's collection of shoes from Jimmy Choo.

The 2d part presents shoes with high heels, but more comfortable than before.

New collection of shoes will appear in April 2014 (British department store Selfridges will open a pop-up Sided store Choo.08).