Swiss watchmaker and jeweler, Piaget introduced a new advertising campaign “Perfection In Life”, built around the theme of the sky! It embodies the boundless creativity and constant search for perfection by moving apart the borders.

The photographer Maud Remy Lonvis captured not only the night sky, watches and jewelry, but also places, symbolizing sophisticated and refined way of life - the skyscrapers of Manhattan, the business center of London City, the Champs-Elysées in Paris, the Hollywood Hills, Cote d'Azur, lake Como in Italy.

According to President of Piaget Philippe Léopold-Metzger, the campaign «Perfection in Life» is a bold, creative expression of DNA and heritage of excellence of the brand. It was the result of in-depth study of the brand identity, its roots and bright personality.