The famous Portuguese footballer Cristiano Ronaldo said on his Facebook page about launching of shoes line ‘CR7’. Sales of products manufactured in Portugal, will start in February.

"My new brand can be described in three words: quality, comfort and refinement", - said Ronaldo, who is the ambassador of TAG Heuer.

"Today, the Portuguese footwear industry has become one of the best in the world thanks to the design, manufacturing quality and compliance with current fashion trends. The shoes «made in Portugal» combine tradition and modernity, and CR7 line is a prime example of it,"- it is said on the official website of the brand cr7footwear.com.

Shoe production in Portugal was one of the reasons why Cristiano Ronaldo has decided to launch his own line to help develop the industry of his homeland. Shoes CR7, made ​​of high quality leather, designed for those who lead a casual life style.

This is not the first designer experience of the famous football player. In October 2013, he introduced a line of men's underwear ‘CR7 Underwear’.