Rumors about collaboration between Rita Ora with the famous Italian brand Roberto Cavalli began appears in spring, when the singer began often appearing on the red carpet in dresses by Roberto Cavalli. Also later she posted a teaser photo on her Instagram from the shooting with the caption "Get ready, ritaBots, I have a surprise for you."

Brand recently confirmed this information by submitting an advertising campaign featuring the star. Rita Ora was captured on the image like a modern Marilyn Monroe. She demonstrates pantsuit, dresses and other clothing, decorated with different prints and embroidery. Photo shoot took place in New York studio. As a photographer was invited Francesco Carrozzini.

For the singer it is not the first ad campaign: she is the face of Rimmel, Material Girl, DKNY and Adidas, for which she created her own collection.