This time David advertises new spring collection David Beckham Bodywear at H&M. Promotional video was filmed as a fragment of an action movie by Nicolas Winding Refn director. The start of advertising campaign will take place on the same day as the national championship of USA football league Sport Bowl 2014, February 2.

David starred in two alternative versions that will be exposed to a popular vote on the website http://www.hm.com. Thus will be chosen that video which the audience will like more. Voting will begin on February 27.

After filming of a new video David said that working with one of his favorite directors was very cool and the new lingerie collection will be different from other because of the nostalgic notes. Nicolas also noted that he liked working with David. His fearlessness and David’s talents conquered the film director.

This time collection pieces appealed to the classic lingerie fashion. There is a strip of varying width on the “henley” tops with long sleeves, on T-shirts and shorts. In addition, the collection includes spin jumpers with raglan sleeves decorated with letters in the “college” style.

This year also will debut models of David Beckham Bodywear for children.

The collections will appear in selected H&M stores and online starting January 30.