A new collection of the most luxurious lingerie AGENT PROVOCATEUR campaign Spring-Summer 2014

Beautiful lingerie is something that makes every woman feel sexy, confident and desirable.

Lingerie brand Agent Provocateur presented a new collection for spring-summer 2014 in the style of the 50s. Hailey Clauson could not be better suited for the collection image. Reincarnated in a very passionate housewife, the model happily posed for candid shots unabashedly. Campaign created by photographer Miles Aldridge, was called “Behind Closed Doors”.

“The advertising campaign represents the image of impeccable style housewife in the 50s, which inspired me to create a collection. I am interested in the irony underlying the image of the ‘ideal’ woman who does not care about daily life worries. The girl version of the brand has it all – she and the mysterious lady wildcat in the bedroom. The collection reflects her delectable goodness” – says creative director of Agent Provocateur Sarah Shotton.

“Shoot this campaign was for me like a teenage dream as if I looked to visit my school friend, and then saw his mother vacuuming the kitchen only in her underwear” – commented the photographer.

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