Originally designed to stage theater in the 20s and 30s, CBS used the building to host its radio broadcasts in the 40s.

The 1950s brought television and icons like Bob Hope, Jerry Lewis, Judy Garland and Bing Crosby to the famous stage.

It was in the 1960s that the building became known as the Hollywood Palace, and hosted the likes of The Beatles, Fred Astaire and Jimmy Durante, as well as Merv Griffin’s iconic talk show.

In 1978 after an extensive restoration the building reopened as The Palace, the consummate concert venue and nightclub in town. As a five-night-a-week mega dance club featuring the largest light and sound system in Los Angeles, The Palace was the West Coast version of New York’s infamous Studio 54. Prince, Madonna, The Rolling Stones and others regularly came to party at The Palace.

The 1980s saw The Palace act as an epicenter for the British Invasion, with first time US performances from Eurythmics, Culture Club, The Clash, Duran Duran, Erasure, Fine Young Cannibals, Madness and ABC. Arists, like The Rolling Stones, Prince, Tina Turner, and Oingo Boingo performed there just because it was The Palace.

The 90s continued in a similar vein, presenting the very best new music, with headliners like Nirvana, Smashing Pumpkins, and Soundgarden. Nine Inch Nails and The Beastie Boys performed multiple nights to kick off their world tours. The Palace also started to host DJ driven nights, driven by the likes of Frankie Knuckles and Goldie.

In September 2002 The Palace was bought by its current owners, and it became Avalon Hollywood. With an unrivaled sound and light system and an interior re-model Avalon quickly became the must attend venue in Hollywood. Hosting Rolling Stone Grammy parties, movie premier events and concerts three-four times a week. Avalon also became a beacon for electronic music on the West Coast, with ground-breaking residencies from the likes of Sasha, Matthew Dear and Erick Morillo.