Fashion house Chanel opens a new advertising campaign, which starts from

June 1. The author of the project entitled ‘L'instant Chanel’ became famous French photographer Patrick Demarchelier.

Maestro captured black-and-white photographs of the campaign heroes and symbolic models of watches from the lines of the brand - Premiere, J12 and Mademoiselle Prive.

As it was planned by the photographer, models poses repeated positions of the hands on the dial - the first time they deviate from the classical angle 10:10.

One of the heroines of the advertising campaign was a soloist of the Russian Bolshoi Ballet Maria Semenyachenko.