New advertising campaign of Louis Vuitton “Spirit of Travel” refers to the primordial spirit of wandering. The main idea is to shoot the journey. The main thing in it is not a destination, but the experience of the way.

A series of photos was shot in South Africa by Peter Lindbergh. Images was prepared by stylist Carine Roitfeld. The main models: Karen Elson and Edie Campbell.

The idea of travelling runs through the whole history of Louis Vuitton – in 1854 the company became known thanks to its luggage products. Models from the new collection are adorned with legendary canvas Monogram, created in 1896 by George Vuitton.

In the pictures we can also see three famous bags of Louis Vuitton: Speedy, Keepall and the Neverfull. There are two new items in the ranks of bags – models from the collection of Monogram.